Dairy Category Manager

Position Location(s) US-NC-Greensboro
Requisition ID
# of Openings
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The Fresh Market currently has an opening for a Dairy Category Manager at our Corporate Offices in Greensboro, North Carolina. 


The ideal candidate will have the qualifications and experience as listed below:


Worked within environment that employed Category Management Principles

  • Knowledge/use of industry data
    • Neilson, IRI and SPINS
  • Clustering of stores
    • Integrate multiple planograms based upon size and demographics
    • Price zone implementation
    • Price models for margin and target competitive pricing
  • Financial acumen of set analysis
    • Sales & GP per linear foot
    • Inventory turn analysis
  • Exposure to Spaceman, JDA or other applications
  • Explicit use of internal data for category performance
    • Sales, margin, turns, days supply, etc.

History of growth in Category Sales and Margin

  • Specific examples of accomplishments

Strong involvement in Private Label

  • Understands the role PL plays within the category
  • Involved with sourcing and product specification

Experience dealing with third party distribution


Sales Planning

  • Vendor deals/promotions
  • Coordinating dated product versus inventory turns
  • Advertising/Marketing funds
  • Preparing promotional plans in advance
  • Planning distributions/allocations
  • Dealing with “buy-to” plans
  • Creating endcap/display plans (physically building displays to provide examples)


Thorough understanding of Store Operations

  • Store receiving
  • Reset chronology
  • Backstock handling/tools
  • DSD issues/procedures
  • Perpetual inventory/automatic replenishment principles


Personal Attributes

Possess “Foodie” attitude towards categories

  • Understanding of TFM niche
  • Love of food-understands the balance of unique to conventional offerings
  • Relationship to consumer interest versus financial returns
  • Attuned to trends
  • Brings “first to market” attitude for specialty items
  • Creative and energetic

Hands on attitude

  • Able to adapt to small staff support
  • Multi-task orientation
  • Owns the process from start to finish
  • Comfortable operating as a “service role” for the stores
  • Team player- willing to jump in and help out others



Minimum 3 years of Category Manager experience

  • College degree required
  • Ideally, has worked in a Specialty Food environment/managed Dairy Categories; additional category experience a plus
  • Direct product purchasing experience
  • Store level Management experience a plus
  • Comfortable with Excel and databases


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