• Private Label Project Manager

    Position Location(s) US-NC-Greensboro
    Requisition ID
    # of Openings
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  • Overview

    Private Label is a differentiator for The Fresh Market and we’re looking for a Project Manager to join our team.  We are a high energy group with a passion for food, delivering results, and a collaborative mindset.  We have audacious goals and are well on our way to achieving them. The Private Label Project Manager works in support of the Directors and Category Managers across departments in a collaborative effort to grow The Fresh Market private label portfolio. We provide exceptional, delicious offerings that meet and/or exceed the standards required for a product to carry our name.   



    The PLPM manages multiple product development projects simultaneously.  Each project will have differing timelines based on each particular product’s ‘to shelf’ or launch date/ Department reset.  Activities in any given project can include:

    • Product Development Opportunity – identify new product opportunities for development by keeping abreast of trends in the branded sectors and through category reviews, line extensions, SPINS data, and competition checks.
    • Product testing – test products before a sensory panel and stake holders to determine viability for development
    • Vendor Vetting – review vendor credentials to determine if all certifications are current and in compliance with TFM standards
    • Bid Process / Bid Review / Cost Negotiations – request bids from vendors and present analysis to stakeholders
    • Business case analysis – provide stakeholders with profit and loss information based on how the new product may affect the business (i.e. category level, item level, retail comps, etc.)
    • Contractual negotiations with vendors
    • Creative Brief and ideation for label design/development
    • Oversight of product into distribution centers - communicate lead time, minimum order acceptable, proper palletization
    • Product Launch – work with marketing teams to provide information such as product availability, attributes, images, promotional pricing, and placement in marketing materials

    The development process is lengthy and requires cross collaborations between numerous departments within The Fresh Market in addition to communications with outside vendors and organizations such as design and production firms, vendor’s legal, QA, marketing teams and printers, as well as supply chain and logistics.  



    • Experience in a retail environment or CPG
    • Passion for food
    • General food knowledge and opinions
    • Positive, can-do attitude
    • Working knowledge with Excel and databases
    • Ability to multitask
    • Ability to work with numerous people on various projects simultaneously
    • Deadline and results driven
    • Strong critical and analytical thinking
    • Strong business acumen related to profit and loss


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