• Associate Category Manager - Private Label

    Position Location(s) US-NC-Greensboro
    Requisition ID
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  • Overview

    The ACM works in support of the Directors and Category Managers across departments in a collaborative effort to grow the ‘The Fresh Market private label portfolio by providing exceptional, delicious offerings that meet and/or exceed the standards required for a product to carry the ‘The Fresh Market’ label.   



    The ACM manages multiple product development projects simultaneously.  Each project will have differing timelines based on each particular product’s ‘to shelf’ or launch date/ Department reset.  The ACM will utilize the Workfront ®project management tool to manage each project through numerous phases of development such as:

    • Product Development Opportunity – identify new product opportunities for development by keeping abreast of trends in the branded sectors and through category reviews, line extensions, SPINS data, and competition checks.
    • Product testing – test products before a sensory panel and stake holders to determine viability for development
    • Vendor Vetting – review vendor credentials to determine if all certifications are current and in compliance with TFM standards
    • Bid Process / Bid Review / Cost Negotiations – request bids from vendors and present analysis to stakeholders
    • Business case analysis – provide stakeholders with profit and loss information based on how the new product may affect the business (i.e. category level, item level, retail comps, etc.)
    • Contractual negotiations with vendors
    • Creative Brief and ideation for label design/development
    • Oversight of product into distribution centers - communicate lead time, minimum order acceptable, proper palletization
    • Product Launch – work with marketing teams to provide information such as product availability, attributes, images, promotional pricing, and placement in marketing materials

    The development process is lengthy and requires cross collaborations between numerous departments within The Fresh Market  in addition to communications  with outside vendors and organizations such as design and production firms, vendor’s legal, QA, marketing teams and printers, as well as supply chain and logistics.  



    • This position will require a minimum of 3+ years’ working in a retail environment
    • Product knowledge
    • Working knowledge with Excel and databases
    • Ability to multitask
    • Ability to work with numerous people on various projects simultaneously
    • Deadline and results driven
    • Stron critical and analytical thinking
    • Strong business acumen related to profit and loss


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